Glancing back, and sprinting forward
Hey everyone,
Although it's been clear for a while that we were unlikely to reach our goal, we've finally hit our deadline, and we've indeed found ourselves reaching around a third of the way home, both in terms of dollars and total units.
We knew going into this campaign that reaching $150,000 would be ambitious - and indeed it seems that it was a bit
too ambitious! - but failing to get there is certainly a bummer, and we'll be doing a post-mortem of sorts to see what we could have done to run a better campaign, including the obvious (cost, shipping) and the more subtle (communication channels, timing of announcements). Our work has been one of transparency, with the hopes of helping other creators follow in our footsteps, so critically analyzing our work and learning from our mistakes is an important part of the campaign, successful or not. I think a lot of you have found that aspect of things interesting, and our dissection of it doesn't end today
It's late on the east coast, and James and I both have work in the morning, so I'll save a more thorough update for the weekend. But I just wanted to say two things real quick, since they're important:
- The failure of the Kickstarter is not the end of Cerberus! We've been discussing on the forums for some time what will happen if our funding goal isn't met, and James and I are in the process of exploring options that will make Cerberus available to the ~150+ backers who remain interested in the enclosure. Although we'll have some challenges getting manufacturing to work at that level of volume, we have a few avenues to cut expenses, and feel confident that there's a pathway to getting the case in the hands of those who want it (ourselves included)!
- Your support has been phenomenal. Literally minutes after the campaign ended, we've gotten a burst of messages from a diverse range of people and even businesses, all indicating their interest, offering to help, and providing encouragement and support. As we've said from the very beginning of this project, our work is intended to capture interest and advocate for our philosophy of SFF and build design, as much as it's meant to be a commercial venture. In that regard we consider the campaign to be really successful. This community is awesome, and we're humbled that a lot of people have really gone out of their way throughout this process to support us.
Although we haven't yet realized our goal of getting our first case to enthusiasts, we've learned a heck of a lot, and we're actually pretty excited about what's next. I know that many of you may be disappointed in this outcome in the short term, and the community as a whole will (and should!) have healthy discussion and discourse with respect to the substantiveness and value of our creation, and of our work to promote it... but as designers, our work is never truly done, and the failure of the campaign is also an invitation to us to continue to iterate, and refine, and perfect. To design towards the audience that we
know is invested in Cerberus, and to account for the specific facets of the enclosure that swayed people away.
All of that is to everyone's benefit, even if it comes as the result of the outcome we weren't hoping to arrive at. It will make us better designers, and better able to articulate our vision. And it will make Cerberus a better enclosure for enthusiasts.
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Anyways, look forward to more updates this weekend, and to our backers: expect messages specific to your tiers in the coming days, as we work towards refining Cerberus further and getting our case in your hands!
Thanks all,
-Joshua Ramirez, Co-founder, Kimera Industries