Thee card is available in NL since last week for €190, it won't take long for American customers.
Few observations: I played few demanding games (metro exodus, the witcher) and temp rised to 83 and fans 4000rpm. It's because of small and closed 7010sff case, nothing I can do, maybe drill some holes in side panel, but don't think it will help much, optiplex is not designed for use with powerful GPU's. The games run smooth and stable, yes, its little loud, but PC stands 2 meters away behind the TV and not annoying. I should try some multiplayer like BF to see if 240watt PSU is holding out...
Below the 2000rpm the card is quiet, in case with good airflow cooling results will also be better.