100% agreed - SF750 is best option for vast majority of people right now. Best pricing, best cables, solid reliability record since it's been on the market for a while, lots of data points as far as any common issues are concerned, not sfx-l so no size related compatibility issues etc..V1300 results haven't been published yet, but the v1100 is a little louder than the 850r extreme sfx up until ~700W, but yeah not by much. There is also a big price difference though.
For the vast majority of people SF750 is still the king, it can run a 4090 + 13900k just fine, and it is signficantly cheaper than both the CM v1100 and the extreme sfx 850r.
Loki, even at same 750W, looks like a bigger upgrade though - essentially a chonky SF750 v2 with SFX 4.0 (IIRC they're both made by Great Wall).