Take it as a hint that your case may be overly priced.
It's on the expensive end, but overpriced is subjective of the quality and support you expect.
I cannot reduce price without changing it to all thinner gauge steel, plastic panel clips, changing powder coat to wet coat paint, reducing options and configurations, and/or moving production to a low labor cost country / stamping house.
No plans to do any of those things.
Most I can say is if/when you get a chance to have a hands on or build with one I think it becomes clear. I've had two conversation with customers whose friend or family member purchased one, they mocked it for being expensive, but once they received and built in it they eventually bought their own.
Then again I've had people who've said it sucks and returned it!
All subjective, but it will remain made in the USA with quality US made materials per James's original vision.