Thanks for your in depth review and your positive feedback.... Steck makes perfect sense now in its current pricing as a mid-range offer, providing a more premium experience than the budget cases while being a more logical choice than the high-end premiums where you can use the money saved to upgrade your parts that matter. It has found its niche with virtually no competitiors, to lose it would be a shame.
Yea, I have spent some thoughts in positioning Steck in terms of price and its value proposition. As said all along I felt the SFF prices are too high for many, including myself. I just consider what would be the sweet spot to market to a typical enthusiast like myself . All I can reveal at the moment is demand is immense right now especially in recent weeks. Will try to maintain this kind of price level going forward, maybe even for other models.
Shipping costs is an issue. All I can say/share with the creators/community is that special attention is needed design and development process, specifically to tackle the issue with shipping (costs). This is quite a big chunk of the overall costs, and shipping "air" (empty case) is wasteful. Even Steck can improve on this.
Something for creators to consider :
Ship empty case (pre-built) => FedEx wins, creator loses, user loses