My analysis:- The initial batch has to be small. Subsequent batches will grow in size according to demand and factory outputs.
With a small first batch, it is better to offer all the cases to a single market/country rather than spreading the batch thin around the world, thus avoiding having many countries where ''some people get it while some do not'' phenomena. So, there will be a single 'geographically concentrated' group of satisfied and happy buyers with a case.
But then, the key question is: why USA as the first country/region and why not EU/Canada...etc?
Well, I suppose ''America first'' (as made known by a love-him-or-hate-him US political figure. OK...political joke stops here.
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