Wow; this is a very odd news item. It states that Zotac rolled out their card "a month after MSI released theirs"; however, Zotac showed off their card first, and MSI certainly hasn't released theirs in any widespread fashion (Google can only find instances of it for sale in Japan and Taiwan). The Zotac card has been available in quantity across Europe and Asia for almost two weeks now.
The article also states that "the company didn't reveal pricing." Why would they need to? The card has been selling for weeks now, usually around $160 or so (excluding VAT). Several of the US and Canadian sites that now list the card (although they also note that it is not yet in stock) show prices as well;
Vuugo is listing it at 210.10 Cdn (about $160), Canada's
BestBuy at 214.99 Cdn (about $165), and in the US
Provantage is listing it at $153.12 and
SabrePC at $162.00.
In any case, I hope this article indicates that stores in the Western Hemisphere will soon be selling the card. But aside from this one note from TechPowerUp, I'm not seeing anything to show that July 18th is different from any other day...