Longtime lurker here (just recently made an account)
Personally I think the 2x 240mm radiator configuration is my favourite. The x1 240mm sandwich has been done many times with the Ghost S1, Nouvolo Steck and others. This genuinely will be a breath of fresh air.
1.) Many customers want a easy to build setup. So 9900k cooled by 240mm AIO and RTX 2080 air cooled. If you do this inside a C4 dual radiator you have to know what you do because there are three rules working with this case. If you don't follow it you will have bad temperatures. 1. cover all unused radiator space with fans or included brackets. 2. all fans has to push in the same direction. 3. don't start the case with removed side panels /window, because air pressure will not go through radiators.
Personally I think everyone who gets into the SFF case game is an enthusiast. Building in SFF cases is painful and requires a lot of thought in regard to component choice. SFF cases themselves are expensive, compared to mass market ATX/eATX cases that are very popular.
So I'm sure any potentially builders will keep the limitations and rules of the case in mind and know what they are getting into.
2.) Many Customers don't see the need of cooling GPU with water and will get a bigger case without using the extra space.
The extra space will be useful for putting in HDDs(cheap storage), SSDs or fans. One can even potentially squeeze in an mATX board for HEDT CPUs.
2.) 240mm AIO cooling for GPU is hard. Prebuild cards are rare and expansice. Upgrading your air cooled card with 240mm AIO requires NZXT Kraken G12 and Asetek based 240mm AIO generates costs of ~ $100 and you have to remove the GPU heatsink (not trivial)
3.) Only a small amount of customers want to build a custom loop that whould be pefect in this case.
$100-$150 + IMHO is not a bad deal for silence and better clocks.
4.) Customers think that you will have a big performance drop on 2x 240 radiators indirect/semi passic cooled vs direct cooled.
Again Corsair seems to have figured it out. Why not give it a shot.
The only thing that's making me hesitate jumping into SFF is the compromises that have to be made much in terms of thermals and performance for compactness. I get the point is to make the build small as possible, but I feel the compromises are just too much.
There are pretty much no cases that offer effective > 240mm support. Even cases that have good GPU support (like the NCase M1) starve air cooled GPUs. Water cooling is also not an option since there are no good radiator mounting points.
Personally don't mind if the case is a little bit larger, if it has excellent thermals and component compatibility. But that's just me.
Again keep up the good work. Excited to see what comes up in the end.