Since I'm out of the EU you are basically saying that I might as well wait and buy through your web shop because that will yield me an automatic 25% discount and most likely be cheaper then through kickstarter. You see the problem.
Not really what I’m saying. Most products, if you check the international price cost roughly the same including VAT regardless of what the specific nations VAT is. Looking at Apple, Intel, Nvidia, Samsung, kitchenaid etc, you will see they retail for a very similar price despite different VATs. This is mainly to protect local distribution and not have people order from abroad more than nessesary. This is a known fact for some but few talk about it. We will do the same thing, calls value based pricing, with our products. We will not sell the case through our Webb-shop... only very specific add-ons. Hope that helps.