Due to cumulative/long-term overheating from excessive power draw I'd guess. It just stopped working one day and when I took apart the system, and when I started digging I saw that some of the wires had melted/overheated, and when I managed to pry the 4-pin out, it had melted/fused into the board. I've pushed the board pretty hard, being on the outside of the power envelope w/ lots of stress testing, marathon gaming, builds/compiles, VR stuff, a few trips, and a bunch of backpack mounting, and powering w/ direct 18-25V (via Lipo batteries), so it's been through some "stuff."
970 cards can easily draw 170-200W+ though, so if you plan on running your system hard, I'd strongly consider seeing how the 1060 is priced. (Nvidia is claiming GTX 980 level performance at 120W TDP)