Oh and this may or may not be of interest for people wondering where all that money goes:
S4 MINI cost breakdown (with MOQ).
Inner chassis and outer panels: $45
Finishing costs (hairline brush, anodized, inner chassis dyed, sealed) $15
Bezel (which is formed, CNCd and brushed, anodized, dyed, and sealed): $60
Brackets ($8)
Hardware ($2)
Double-walled cardboard box ($4.50)
Custom fit packaging foam ($5)
Shipping to me $9 (including pallets amortized)
Sticker, Insert card, and plastic sheeting: $4
Paypal Fee 2.9% + .30 for US customers, foreign customers 4.4% transaction fee plus a fixed fee based on currency received
E commerce Fee: 2.0% + about $2.50 per MINI to cover sub (amortized)
It is worth noting that some of those prices are higher than the BOM, because of the cost for rejects and redos to make each part as perfect as possible. So then we are about at $163 for a U.S. sale my costs. If you notice that the $200 price tag includes free shipping to 48 states, and a large subsidy for foreign customers. Some customers get more benefit than others--if you purchased a MINI in neighboring states shipping cost me around $17. The thing is, most of my customers are west coast, where shipping a MINI costs about $33.
So if you live in California, the cost to get you a S4 MINI is about $196. This doesn't include the hundreds and hundreds of hours I have spent writing emails, making videos, answering PMs, inspecting MINIs, boxing them up, trips to the post office, gas, electricity, internet, or the vast majority of the money it cost to engineer, patent, get licensed etc. Just the other day I wrote a check for $500 to the state of MS so I could have the privilege to collect sales tax for them. I have received some flak for "raising my prices" when I put the MINI up for $195 (btw, that $5 shy of 200 is a BIG DEAL FOR ME so I am stressing 195 not rounding to $200) but the reality is they mostly stayed the same and in some cases cost me more. I changed the price solely to help my customers retain value in their purchase so if they went to resell their MINI they were selling it at $195 and didn't immediately eject $50+ in fees and shipping. Plus it makes things easy when you want to know the cost. The cost is $195...not 150 + paypal + store fees + shipping.
Oh last thing, I purchased 250 units for run 3, which helps bring the cost down some. Samples cost me $600 each and I order them every time to do everything in my power to make sure they will be of the highest quality. I am at 14 samples for the MINI. Not prototypes, samples. If you can make the S4 MINI as good or better at a lower cost with the same order quantities, please let me know, because I would love to work with you.
I really don't want to think about the total cost of delivering a S4 MINI, and I don't need to. I am blessed to be able to use them to meet new, interesting, wonderful people. I get to share in their computer adventures. It generates full build business for me. It makes me happy because it makes other people happy. If I dropped the wrap around bezel and ordered 2000 units, then I would make good money, and maybe one day that will happen. Right now I am content with what you guys helped me accomplish.
This is the longest wall of text I remember writing on this forum...sorry.
I love you all, and peace to you!