Well, i fail to believe it's intentional, if he communicates and tries to set targets people blame him, if he does not set targets people blame him, if he says "sorry i do not know it is out of my hands" then people blame him... stuck between a rock and a hard place.
I don't think he's malicious either, I just think he's way, way out of his depth. Thor Zone/Alex has had YEARS to get better at all of this & they've gotten WORSE at communication & their whole workflow is just as crappy as ever.
i have a feeling it's largely out of his control, even though he's paying for it, he's dependent on many companies that can fail to deliver.
circumstance, force majeur, act-of-god, intentionally ... who knows
Nobody put a gun to Alex's head & made him pick the suppliers he has. Nobody but Alex decided to price the riser cables based on a MOQ that he wasn't gonna reach. His supplier problems should be his problems, not ours.
one thing is sure, it is not good for his reputation, but ofc. he knows that by now.
overal i believe they try to genuinely make a good product, and had bad luck combined with inconsistent communication
Like I've said, not ascribing any malice here, just incompetence with a thick coating of arrogance & sprinkling of narcissism.
i think consistently and honestly communicating up-front about their (lack of) power to control the supply lines is important, then updates can be given regular without a flurry of negative comments about broken promises.
Thor Zone has never, ever, ever been honest & open communicators, yet they have people defending their business practices. While you're certainly entitled to your opinion that these are justified, acceptable & reasonable delays that does not change the fact that I purchased items almost a year ago now & have yet to see delivery. Hell, I haven't even seen the risers & finished BORGs in a picture yet which, given Alex's nature to post up pictures of ultimately inconsequential crap (OH BOY! POWER BUTTON PCBS! LOOK!) seems very, very suspicious to me.
Also: a week to fix a mailing list issue? What is this? 1997?
I'm not interested in excuses, or pictures, or talk about restructuring. All I care about is getting the stuff I paid for, so finally I can have at least the full functionality of my case that I backed Holiday 2019.
It won't ever have the tempered glass panels & perfect color matching, but at least I won't have to pull the thing apart (which grinds against the shell every time, because my core isn't straight & true) every time I do a BIOS upgrade, plus flipping it upright might fix the dreadful thermal performance.