Yup, it's almost like the smaller the company/entity developing the product, the more thought and creativity goes into it
It might also be that bigger companies have to reach a certain number of users/buyers to make their products viable, so they also have to sacrifice on creativity where it wouldn't increase sales volume sufficiently to justify the increased price.
Imagine, for example, if they put the amount of effort in that I am right now just to make every letter of the MAGNUS lettering customisable in colour. That would increase the manufacturing cost by 10 bucks at least, not to mention the wage you have to pay for someone to design a complex PCB, write more sophisticated software and firmware, and test all of that. The hours an engineer would spend on this not only cost them money, but have to be removed from other projects that could yield more benefits for them.
All for something that probably won't ship even a single additional unit. If they wanted to know whether it does, they'd have to do market research before, which again costs a lot of money.
The main advantage for me is that I don't need to amortise as many costs. My labour is 100% free, so to speak, and because my livelihood doesn't depend on it, I don't need to rush the product out, I can just work on it until its done. Additionally, I get direct feedback and market research data from all of you, the only thing I pay for it with is my own time, so it's again free.
A big company usually doesn't have the luxury of any of that.