There's a lot of demand for organically grown and produced food, I'm glad it is still growing (hihi pun). You are working at the agriculture level I guess ?
I've focused more on quality (not just a label) over quantity when I buy, but I've also begun to grow peppers (the spicy kind) because supply and demand issues. Maybe this will awaken something in me. I tend to go all-in on the stuff I feel passionate about.
It's a modest sized organic farm partnering with a handful of stores, that kinda doubles as a training farm (subsidized).
Few of the people I'm working with actually consider going into business after that job, and those who do don't think big.
It's really much, much more work than 'traditional' agriculture, with significantly lower yields and higher financial risk, so unless one knows exactly where he is going, like he's already Master-tier with a financial safety net, I don't recommend it.
A very small independent individual project though, bigger than the countryside Joe's large family garden though no more than 2~3 times that, part for producing your house's food, part for selling your produce and either just cover the costs, or make a little profit if the conditions are ideal and you know how to care for a little business...is rather what I'm aiming for.
The serious b2b is still very stressful, competition from phony organic brands (~20% of organic products we buy), and the still not-so-favourable laws (at least in the EU) - plus COVID of course - don't make anyone a n00b but rational want to take such high risks.
It is a growing market, sure, but it's not like there's tons of golden opportunities to seize, one should only venture there with much caution.
it is better IMO, to aim for a 50% hobby, 50% very small independent farm pattern.
Because you'll build up experience, eat good food, maybe
make a little profit, and if in years from now things become more favourable you'll already have acquired the mandatory skills and built up experience if you wish to go bigger.
For me that's the plan only because I have another source of income to support my existence.