The ID-Cooling IDEAMINI-X (IDM-X) is a 12L SFF barebone, packed with a iGame 3060Ti and the custom designed Z590 motherboard takes 10Gen and 11Gen Intel CPUs. With the custom Motherboard/Riser they go a similar route like ZOTAC & Intel but they use a dual 92mm AIO for CPU cooling. As far as I understand the motherboard is not only limited to 65W CPUs, so I guess that makes sense somehow.
I don't think this will be available globally but is probably meant to be an alternative to the NUC Beast Canyon for Chinese consumers. It is already available through distributors on JD.com starting at 1300 USD.
more info (Chinese):
product link (Chinese):
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