Based on your initial pics, the L9i is oriented in a sub-optimal way. You want the fin gaps to be parallel with your ram; if you rotated the L9i by 90 degrees I bet you'd get better cpu temps
Siba, I looked at that today since the system was pulled apart, and the cooler isn't square, it's rectangular. So I can't rotate it 90 degrees. More/better fan coverage is the only solution here. The AMD one appears to be a bit bigger than the Intel one.