If there is a MAX version, I'm assuming MSI would need to add features to it in order to justify the change of name.
I would think that additional USB ports, or a BIOS reset accessible from the back panel would be a good start, but from the photo I don't see any physical changes.
Is there any info, aside from this photo on what changes would be made?
Surely it can't just be an update that does what the original motherboard was already supposed to be able to do. I would think that if there were hardware changes necessary to fix issues that MSI would have just quietly released a v2.0 board.