I'm not absolutely settled on price yet as we won't know true production cost until we have a prototype made and the manufacturer knows exactly what is involved in production. I am having a custom 160W DC-DC developed to pair with it as well, so you may need to buy both units in tandem to use 24 pin ATX (top rated wattage of 460W in combo). I will likely also sell it independently of the 160W AC-DC unit for those that already have a compatible HDPlex, Pico or G-Unique Direct Plug unit. My goal right now is to have both units come in between 110-125 USD, but like I said this is merely an educated estimate of price and I will know more in a couple of weeks. You will obviously also need an AC-DC supply to go with it.