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Production Dr Zaber Sentry - Console-sized gaming PC case project

ZombiPL

Airflow Optimizer
Original poster
DR ZĄBER
Apr 13, 2016
238
762
How is the demand for the sentry? The campaing in Indiegogo was a great success and all reviews were very positive. Do you guys see it getting to mass production? I'm dying to get one as soon as it go to retail.

I think if we would gather all the people who after the indiegogo campaign wrote a question to us about buying Sentry , the number of cases would be something like 3 times higher than the one which we got during the campaign.

Yes, we know the demand is high, especially after almost 100% positive reviews (long delivery time decreases this percentage), but we have to remember this is still a community project. It means, we (as a company) aren't doing it for living but we did it because you guys asked us to do it (and for fun of course :p) and we did it in the way you wanted it. Now we have to finish sending all the cases we still have to send and we will wait for the feedback. When we will get it, we will have to analize what we did wrong and what should be improved in a retail version. We are part of this SFF community and i think we all should think how we can make this product better. When we will gather all of this helpful information from our supporters then we will decide if we can go with this product in a retail or the changes need to be so huge that we will need another crowdfunding campaign, because updates will make a Sentry 2.0. We do not know that yet.

Please also remember to change the production from small manufacturing plan to mass production we need an order for something like 5000 or 10 000 units. We don't expect it to happen mostly because the current cost of manufacturing is very high and changing the technology would make it even higher at the start. Of course in the future the forms, molds and automatic machines would pay off themselves, but this is to big niche to think about this as reasonable action, because it would take years to happen. Right now we have to wait when every backer will receive his case and what will be his/their thoughts about the product he received.

At the end i have to say that currently we are observing an interesting situation: We are visiting many forums and in many conversations we read that something is worse than Sentry, something is better than Sentry, this is what is missing in Sentry or that is what you should do just like guys did in Sentry. At this moment we can't say if this is a good or bad thing, but it looks like Sentry become some kind of "standard" in this small form factor. We didn't expect that, mostly because we sold just a little over 1000 cases, but it is a thing which for sure is increasing the popularity of this case and of course the demand on it. We have to wait and observe what will happen :)

TL;DR


The demand is very high as for a niche product, but we're not sure if it is high enough to go into mass production. At this moment it is hard to say "what and when", because not everyone received their cases and we have to wait for the feedback which we need to make future improvements. We have to deliver every Sentry to the supporter from indiegogo campaign, and then we will be able to say something more.
 

iaomw

Trash Compacter
Feb 24, 2017
45
27
That sounds as far as next year, I give up the idea to buy S4 mini because Sentry team told me the retail might happen in July.
 

ZombiPL

Airflow Optimizer
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DR ZĄBER
Apr 13, 2016
238
762
@ZombiPL so I take it this means we're probly looking more like a Christmas retail release more so than a September one?

Probably yes. I'm not sure if until September everyone's packages will be delivered. We won't start retail until we will know that all indiegogo Sentry cases are in our backers hands and also until we will get all the feedback we can. We do not want a situation which happened to other crowdfunding campaigns where people could buy the pc case in the online store while campaign supporters still didn't receive their packages.
 
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ZombiPL

Airflow Optimizer
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DR ZĄBER
Apr 13, 2016
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That sounds as far as next year, I give up the idea to buy S4 mini because Sentry team told me the retail might happen in July.

"might" is a key-word here. We never said that retail will happen for sure in July or in any other month. Our estimations were changing while more and more unexpected things were slowing us down (including indiegogo itself with their almost 1 month delay). We also want to go with some kind of sales as fast as possible but we don't want to rush some things. At this moment everyone see that assembling process and paperwork takes too much time for us. We have to improve that. Our campaign supporters also have some thoughts which we are gathering and we want to use them to improve the whole product according to the information they will provide. If we can make this product better, we think we have to do it. I hope you will understand that.
 
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Reldey

Master of Cramming
Feb 14, 2017
387
405
Ehh you guys are doing the right thing. Delays happen inevitably, and you guys have been a model of good communication. Like all good things, it will be ready when it is ready.
 

loader963

King of Cable Management
Jan 21, 2017
664
569
I was just teasing zombipl. Just been browsing here and hardforum. And, while yes this a niche market, it seems everyone in it is howling for this case. I saw one go on eBay for $600 OMG!
 

Biowarejak

Maker of Awesome | User 1615
Platinum Supporter
Mar 6, 2017
1,744
2,262
I was just teasing zombipl. Just been browsing here and hardforum. And, while yes this a niche market, it seems everyone in it is howling for this case. I saw one go on eBay for $600 OMG!
Really sucks because that money didn't make the company more profitable.
 

LeandroB

Average Stuffer
Jun 2, 2017
66
60
I think if we would gather all the people who after the indiegogo campaign wrote a question to us about buying Sentry , the number of cases would be something like 3 times higher than the one which we got during the campaign...

... but it is a thing which for sure is increasing the popularity of this case and of course the demand on it. We have to wait and observe what will happen :)

TL;DR


The demand is very high as for a niche product, but we're not sure if it is high enough to go into mass production. At this moment it is hard to say "what and when", because not everyone received their cases and we have to wait for the feedback which we need to make future improvements. We have to deliver every Sentry to the supporter from indiegogo campaign, and then we will be able to say something more.

Thanks for answering, mate! And i am glad to hear all that. I mean, i know we are a long way before sff becomes something in high demand out of the community, but i'm really glad it's working out and if i was you i wouldn't be so suprise for sentry becoming a kind of "standard", yo guys made a really good product. I hope you guys can improve it and i wish the best of luck.

I just hope to get me one... Or i will cry myself to sleep for years to come. lol
 

ZombiPL

Airflow Optimizer
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Apr 13, 2016
238
762
I was just teasing zombipl. Just been browsing here and hardforum. And, while yes this a niche market, it seems everyone in it is howling for this case. I saw one go on eBay for $600 OMG!

We saw several auctions and sales offers with a bit higher prices and we know there are many people willing to pay so much to get some products earlier. We don't want to go that way. We clearly stated before that we want to make this product as accessible as it can be. Its indiegogo price was already very high and the profit will be very low. That is why we said if we go to retail the price will go to $235 to make it profitable. And that's it in current scenario. We know that we could get some sales with over 200% profit but that's not our goal. With this project we will be happy if we will get 20-25% which will help us to improve the current production. Our goal is to change the way of thinking about SFF. Take your full fat hardware to your living rooms. Take it with you on a travel. Use it on a delegation to show your CAD or gaming designs (SolidWorks, Catia, UT4 or similar) to the audience without stuttering which may happen on a similarly priced laptops. This is real target. We can get there step by step, but if we go with the high prices like those you've seen on ebay there will be no future for those plans.

SFF is a niche. Cases below 12 litres are a niche. Our and Daniel's cases are 7 litres in volume. They are a niche in a niche in a niche. If we will target for a profit more than 30% it will kill our future market and we will stay in that niche. We want to change niche in a some kind of standard. We hope someday we will... but not with such high prices like those from 2nd hand resellers on ebay.

We may be too idealistic in the matter about the promotion of SFF, but we're not at that point in our lives where we should or could make this our way of living. And making a $600 cases won't take us there :)
 

ZombiPL

Airflow Optimizer
Original poster
DR ZĄBER
Apr 13, 2016
238
762
One of our indiegogo supporters wrote a nice article about rig building process in Sentry on a 3dnews.ru portal.



I couldn't find an english version of this site (originally it is written in russian), so i'll just paste a link with google translation:

[link]

 

ZombiPL

Airflow Optimizer
Original poster
DR ZĄBER
Apr 13, 2016
238
762

Sentry manufacturing process - weekly update


We're in a half-way of assembling process of 6th transport Sentry cases. White units are almost finished (top covers need to be screwed) and at this moment we are working with black cases. By the end of this week we should start packaging process of all cases for this transport (6th out of 7).






Meanwhile we've noticed that last two weeks were also very busy for our supporters who already have their cases. We received many new photos with really nice builds and some of them we are showing below. We encourage everyone who still didn't send pictures of their new desk environment to post some photos in our forum topics or to send them directly to us, so we would be able to show them to other supporters. Many people need some motivation to start their PC assembling process, so you have a chance to help them :)

































 

NuclearLemons

SFF Lingo Aficionado
Jun 10, 2017
119
65
You guys are awesome for what you've done for the SFF community

Cant wait for the long run orders to get finalised and shipped!
 

ZombiPL

Airflow Optimizer
Original poster
DR ZĄBER
Apr 13, 2016
238
762
Hey guys, sorry if this has been asked before. Seeing as the combined total of cases from the indegogo project (excluding long runs) is 898, will some of the long run cases be included in the first 7 shipments?

You guys are awesome for what you've done for the SFF community.

Since we didn't go much over 1000 units in the campaign, we wrote that there will be no such thing like separate "Long Run" batch, but everyone who ordered Sentry will be in the First Batch. It means, if you even ordered a Long Run, we put you in First Batch. First batch consists of 7 transports and Long Run cases are one of them (almost full 7th transport will be made with long run orders). After this weekend we will send 6th transport and we will start manufacturing process of 7th.

In other words:
We made separation for First Batch and Long Run, because our subcontractors said they want to make some limitation of their products and 1000 units at once was their maximum for the one batch. Because of that we needed to prepare for more batches. When at the end of the campaign we didn't have much over 1000 units, it was obvious we can put everyone in First Batch. End of story :)
 

NuclearLemons

SFF Lingo Aficionado
Jun 10, 2017
119
65
Since we didn't go much over 1000 units in the campaign, we wrote that there will be no such thing like separate "Long Run" batch, but everyone who ordered Sentry will be in the First Batch. It means, if you even ordered a Long Run, we put you in First Batch. First batch consists of 7 transports and Long Run cases are one of them (almost full 7th transport will be made with long run orders). After this weekend we will send 6th transport and we will start manufacturing process of 7th.

In other words:
We made separation for First Batch and Long Run, because our subcontractors said they want to make some limitation of their products and 1000 units at once was their maximum for the one batch. Because of that we needed to prepare for more batches. When at the end of the campaign we didn't have much over 1000 units, it was obvious we can put everyone in First Batch. End of story :)

Ah thanks, that's a huge relief! I can't wait for mine!
 
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ZombiPL

Airflow Optimizer
Original poster
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Apr 13, 2016
238
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Sentry manufacturing process - weekly update



6th transport cases are already fully assembled and are waiting for filling customs documents. This week they will be sent and we will start manufacturing process of Sentry units for the last (7th) transport. It will consist mostly of Long Run orders which (as we wrote before) were also added to this First Batch.

Below some photos of 6th transport cases waiting to be shipped :










Next, 7th transport will be the biggest one and will consist of ~200 cases. We didn't want to split it, because some people would have to wait longer, so we decided we will send everything in one shipment. In a few days we will start locking your address information for this transport, so please check if you filled everything right.