After the recent launch of NVIDIA's GTX 1050 and 1050 Ti cards, AMD has fired back. Not with new cards (although that may be coming too...), but with a couple of price cuts on their RX 470 and RX 460 product lines. In addition to this, AMD has been sending out media packs showing what they say makes its GPUs better choices than NVIDIA's.
See more here.
See more here.