Big big news.
One one hand, it's great that EVGA has stood up for itself (as far as the, as Steve said, obviously controlled narrative has elucidated), but on the other, the market will easily fill in the gap with the other existing board partners.
The major issue I see, for us SFFr's, is the loss of a board partner who regularly had "ITX" spec cards in the lineup. Sigh :/