Yeah, but those are two different categories. You can't buy much of a graphics card for $100, but it'll net you a very good mainstream case. Likewise, you can get a great PSU at $100, but good luck trying to convince people $500 is a fair price for a PSU, because of it's incredible quality.
If a standard case is a Ford, then a $200-300 is a Mercedes, and this is a Lamborghini. And most people wouldn't buy a Lamborghini.
Absolutely. This is a luxury product. It's on par with people spending extra on RGB's and custom cables.
The thing is premium cases used to be $300, tops. This is moving the goal posts, and for some, it's too far. I personally think it's a beautiful case, extremely well thought out and made, but it's not $200 "nicer" than a Dancase/Louqe/Mjolnir. The criticism isn't that they are pocketing too much money on this case (like Apple does), the criticism is that maybe with some optimization and compromises, it could be cheaper while keeping the high level of quality.