Thank you for the reply. True! Price differences do exist for different product lines within the product stacks. It is refreshing to see you and others putting the common misconception that ITX is cheaper to rest. That is why we do not commonly see ITX boards under $100, for example, unless there are significant compromises in VRM quality or count. As for feature sets, if an ITX board and an ATX board have the same features sans slots and expansion, it is completely logically to expect the pricing to be in the same ballpark or at parity with each other.You misunderstand me entirely. I was talking about price differentials between ITX and ATX/mATX boards in the same series, i.e. the notion that ITX will be cheaper (within its market segment) because it's smaller. That was the claim made in the post I responded to, which in my experience has never, ever been true. ITX is typically at price parity with ATX parallels despite less features due to less board space. Price differentials between series is another matter entirely.