Microsoft to host “fan celebrations” for July 29’s Windows 10 release

If you were looking for a reason to party a little over two weeks from now, you’re in luck: In keeping with similar efforts for previous releases of Windows, Microsoft has announced that they’ll be hosting “fan celebrations” of the arrival of Windows 10, with the help of retailers, and (of course) their own Microsoft stores. Events run by Microsoft will be held in 13 cities around the world on launch day, including Sydney, Tokyo, Singapore, Beijing, New Delhi, Dubai, Nairobi, Berlin, Johannesburg, Madrid, London, Sao Paolo, and New York City. Microsoft has indicated that these celebrations will offer “hands-on opportunities, experiential demos, entertainment and opportunities to meet the Windows team.”

Thankfully, these ongoings seem to be a departure from efforts with prior OS launches, which found Microsoft encouraging Windows fans to host their own launch parties at home – an effort that garnered Redmond plenty of laughs, but not much more than that. Still, following the tepid response and slow uptake of Windows 8 and 8.1, the company has plenty of reasons to try and get people excited. And, with an upgrade cost of exactly $0, many PC users already have a pretty good reason to look forward to the 29th.

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