When we talk about keyboards I feel compelled to add my 2 unsolicited cents.
Full disclosure: I design and build keyboards for a living and for a passion.
Price for basic components is very well known, same as cost of production/assembling in China. There is a minimum price tag for mechanical keyboards that you can't really lower. It's a bit like with speakers. You can't make them indefinitely smaller keeping the same sound quality. It's physics.
So how is it possible to see such feature rich keyboards at such a low price point? Mainly by skimming on
1) QC, this is very important. Quality Control is expensive, you can't just put products out the production lane directly on the shelf. You can get lucky and nothing bad happens to your sample, but on average the fail % of such products will be very high
2) Switch quality. It's not rare to get a faulty Cherry switch, and they are the best on the market. Some clones are getting better nowadays but if they are really really cheap it's very likely that they are second or third choice. And it doesn't make any sense to spend any money on low quality switches if you are in the market for a mechanical keyboard.
3) PCB assembling quality. PCB assembling is incredibly important. I've seen really terrible solder jobs done even on high-end keyboards (corsair, cooler master, ...) and in fact at some point some switches fail. I lost count of the times I had to open a keyboard to just re-solder a couple of switches because of a terrible assembling
4) Firmware. People often underestimate the importance of the software inside their keyboards. Simply put cheap/low quality keyboard won't have a decent code. That is even more true with bluetooth that nobody on Earth actually understands (that is worth a post of its own, maybe another time).
5) "Feel". This is something more for pro-users and possibly very subjective BUT the feel and sound of a keyboard while you type is a very important factor. I played with cheap keyboards and they all have a terrible feedback. They ping, crackle, squeak, they are not just cheap they feel and sound cheap.
I'm not saying that this particular keyboard is bad, just be careful, because when it's too good to be true, usually it isn't.