Logitech rebrands, launches Logi label

Perhaps one of the largest manufacturers of computer accessories and peripherals, Logitech today announced a full rebrand of the company, replete with a new logo and some bright and bold styling. They’ve also announced a new label, Logi, for some of their “newest product categories”, which the (potentially seizure-inducing) video below suggests will include wireless keyboards, tablet cases, and the like:

Logitech explained the rebrand in a little more detail on their company blog, saying:

While our commitment to excellence in peripherals hasn’t changed, we’re dedicating focus on design, hiring our first-ever chief design officer, Alastair Curtis, and delivering products that create amazing experiences in the everyday places of your life. We’ve put design at the core of everything we do and everything we are, from our products to our brand identity.

On top of a colorful and bold new look, you’ll start to see and hear the name Logi. The Logi label will appear on our newest product categories, and expect some twists and a few surprises in new categories. (Get ready – the first Logi product is around the corner!)

We have yet to see how this change will affect packaging, or even Logitech’s many various product lines, but it seems that we won’t have to wait too long to learn more.

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