The Small Form Factor Working Group (SFFWG) announced that SFF-8639 will now be referred to as the U.2 connector in a bid to simplify the confusing nomenclature around the new PCIe 3.0 x4 connector. When the first PCIe SSDs came to market they were high cost and relegated to the enterprise market, but the faster speed and lower latency was well worth the price premium.
http://www.tomshardware.com/news/sff-8639-u.2-pcie-ssd-nvme,29321.html
Uh oh, the specification document may show up uninvited on your Apple devices now
Strange name choice but I'm glad they finally picked something more marketable than SFF-8639.