I promise you we care very much and want to get you up and running as fast as possible. We totally understand too if you don't get the terminology and language. I really do appreciate you trying to do all the research yourself and watching the videos--but please feel free to ask questions or send me emails. I am always happy to help, and if I am not being clear in the videos I need to know that.
I think we were just confused by the language your computer builder friends were relaying back to you (it was not correct terminology and of course it made us wonder if things were being done correctly.)
So--to get you on your feet. Yes, everything is plugged in correctly. HOWEVER I understood you to be doing this part correctly before, even if the language was incorrect. What I think you did wrong (possibly) is plug the PCIE 16x cable into the wrong place cause -12 and +12 to flip. That is the only thing I can think of that would fry your board, unless your PSU is bad.
If you did plug that in correctly, then I would high recommend not doing this a third time. I haven't seen a HDPLEX unit kill a motherboard yet, but there is a first time for everything.
If you want to pay shipping, I volunteer in to assemble your PC to a working state for free so you can install your OS. I just can't bear the thought of you going through so many motherboards...
Also in case you didn't know (or someone else reading this who is interested), I offer full soup to nuts ordering, testing, assembly, custom wiring, tuning+OS, and burn-in. Prices are on my BOM sheets page:
http://nfc-systems.com/boms
MUCH LOVE and peace!!!