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My two cents:


I personally think Nvidia should release the next generation GPUs with a BIOS (and possibly hardware feature) that deliberately kneecaps hashrate to the point that previous generation cards retain superiority. I also think they should have that functionality (or dysfunctionality) persist for at least six months after the release of each card. An even better solution would be to leave this functionality intact indefinitely and release mining specific cards with the hashrate handicap disabled. This is literally no different than what they do with GeForce and Quadro cards right now, so it is obviously well within their capabilities.


With no reason for miners to buy the new generation cards, they should remain at MSRP or at worst a reasonable third party markup that will reflect gamer-only demand. As an added bonus, the market for used last-generation cards will stay at least as strong as it is presently for a time as miners naturally replace their cards with the best available products remaining on the market. This will allow gamers who are upgrading to sell their existing cards for as much more than they are paying Nvidia and the AIBs for new cards. This would functionally result in a free upgrade for gamers on the back of miners. This would also give the AIBs a very strong market in which to clear their last-gen stock, likely resulting in extremely strong Q3 2018 financials.