If the book is something you decide you definitely want to do, I'd just see it as you uploading sections of it as they're written. So not much more effort than you'd be putting in anyway. I've seen a few projects that went about it that way, with mixed results.
Ahhhh gotcha.
Yeah I don't know. I might give it a shot but if my website/blog I have already isn't doing well...can't imagine it would do very well either.