I mean, I joke about it the same way, but perhaps not. I'd be willing to bet that those who bought the Titan X have a level of disposable income whereby the three-month lead-time, and slightly better specs on paper (as well as that really nice shroud) make the premium worth it to them.
So, selling it a few months earlier for so much, and then getting the same GM200 "to the masses" for way less, could actually make a lot of business sense for nVidia. They can charge $1000 to the people who are fine with that, and then they can change $650 to everyone else, for something that's basically the same card/cost.
In performance-per-dollar the GTX 980Ti is basically on par (if not a tad better) than the GTX 980, so nVidia has done a solid punt here. AMD pretty much has to lead on perf/$ when they unveil Fury, but I don't think anyone is expecting otherwise... So what I hope they do is improve all the other tangibles (card size, appearance, temperature, power consumption) that makes nVidia appealing to so many. That would make the market quite interesting indeed...