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What does a smile convey? It's a universal expression that exists across human cultures, and it's universally understood that it means joy, happiness, satisfaction, etc. There are universal signals that we as humans understand instinctively (or else learn at a very young age). Those implicitly understood signals can be incorporated into designs. Car designers do just that with with facial expressions all the time. Notice the trend of "angry-looking" cars in the last several years? These are universally-understood cues.Even in regards to more subjective cues, we can draw some valuable conclusions. I'll ask you again: do you like nice things? Sure, you might say, but "nice" is subjective, and others will disagree with what "nice" applies to. And I would agree with you. But again, it seems clear that commonalities exist across populations as to what's "nice" and what isn't. Not everyone agrees, but when enough people do, then you can say it's worth considering those preferences when designing something that you want to be "nice" to appeal to people. That would be your "target market."
What does a smile convey? It's a universal expression that exists across human cultures, and it's universally understood that it means joy, happiness, satisfaction, etc. There are universal signals that we as humans understand instinctively (or else learn at a very young age). Those implicitly understood signals can be incorporated into designs. Car designers do just that with with facial expressions all the time. Notice the trend of "angry-looking" cars in the last several years? These are universally-understood cues.
Even in regards to more subjective cues, we can draw some valuable conclusions. I'll ask you again: do you like nice things? Sure, you might say, but "nice" is subjective, and others will disagree with what "nice" applies to. And I would agree with you. But again, it seems clear that commonalities exist across populations as to what's "nice" and what isn't. Not everyone agrees, but when enough people do, then you can say it's worth considering those preferences when designing something that you want to be "nice" to appeal to people. That would be your "target market."
