I'm hoping the kickstarter succeeds in bringing this case to market, but to be honest and this is my very personal opinion. You talk about as being totally unique and new. But in fact is isn't and I'm a bit bummed by this.
Yes this is a gorgeous looking product but it is a PC hardware compatible clone of the Mac Pro just plain and simple. That you had to do a lot a engineering to do it better then the other Chinese knock-offs is certainly visible, but to me the, "we wanted to do something different" , and then present a larger Mac Pro and having an almost identical ID, the bottom vents look identical, is a turn off for me.
Lastly:
Saying that this design is superior in thermals because it of the vertical airflow is absolute rubbish, natural convection occurs only with passive cooling, that fan doesn't aid natural convection it removes it by forcing air.
I can guarantee you can lay the case on its side and have the exact same thermal performance.
Apple has superior thermal design, not because it doesn't throttle when the CPU and both GPUs are loaded, but because it shares a single heatsink among all 3 chips.
*Note, this is already common in notebooks and with some NUC like systems, but Apple does it on high performance desktop gear.
Sorry for the negativity but I don't like it when people say, we are trying something unique and new, but it aren't.
