Normal
This might also be a matter of what the cards cost for the sellers. If a GTX 1080 (MSRP 549,-) costs for example 450,- there's little room to move the sale price lower. Considering the new cards aren't out yet and is priced a lot higher, there might still be an amount of overstock (or there might have been previous quarter), we'll only know after a few months. Nvidia cards are also quite stable in price, or atleast used to be when SLI was still a thing.